Race-Related Communications Resources

Addressing Race and Inequities Through Communications: The Government Alliance on Race and Equity (GARE) developed Affirm, Counter, Transform (ACT), a best practice framework to help guide the creation of race-related communications.


Begin by affirming core values that your listener or audience shares with this effort. Reinforce the idea that we're all in this together.


Explain the challenge, focusing on the institutional and structural drivers that have created and maintained racial inequity. Be explicit about race, contrasting reality with the vision and values you've shared. Use facts and stories to persuade your listener of the reality and importance of the problem.


Start with heart, reiterate that we're all in this together, and offer your audience or listener a concrete step they can take or we can take together to transform our current reality into the vision we share.

Source: Government Alliance on Race and Equity (GARE)

The following resources are provided to help communicators navigate race and equity issues in communications.

Editorial Style References for Writing Race-Related Content

Please reference UCSF's Editorial Style Guide for general terms, punctuation, and style.

AP Style Article on Writing Race-Related Content

Asian American Journalists Association Guide to Covering Asia and Asian Americans

Government Alliance on Race and Equity (GARE) Communications Guide

"Let's Talk About Race" Article from GARE

National Association of Black Journalists Style Guide

National Association of Hispanic Journalists Cultural Competence Handbook

Native American Journalists Association Guide to Indigenous Terminology

Racial Equity Tools

San Francisco State University Diversity Style Guide

Guide to Writing and Teaching About Slavery

The Social Justice Phrase Guide


Translation Resources

Interpreter Services through UCSF Health offers a variety of services in various languages.


Other Race-Related References

Chancellor's Messages on Race-Related Incidents

Office of Diversity and Outreach

Journal Article: Making diversity "everyone's business": A discourse analysis of institutional responses to student activism for equity and inclusion